When it’s 5pm on a Friday night, there’s nothing more rewarding than having that first sip of beer or being able to finally put your feet up on your sofa after a long hard week. Many people argue that you shouldn’t take your work home with you… but what if your work friends have also become your forever friends that you just need to see outside them Monday – Friday working hours? A recent survey of 600 UK residents got found that 31% of us see our colleagues as friends who they see on a regular basis. The boundaries between…

You know how fantastic your products are, so now is the time to get the word out there! There are some frequent errors that people make when planning a marketing campaign. We have put together some key considerations to make sure that you maximize your spend and get the best results possible, each and every time: Keep it Authentic and In Line with Brand Strategy Although a marketing campaign is a short-term tactic to promote a product or service, it is essential to stay true to your brand. Having a strong brand will assist you to build your customer base…

With any business, the relationship between your company and your customers is the most important thing. If your customer service isn’t delivering, your clientele will take their business, and their wallets, elsewhere. With the dominance of the internet and social media, word of mouth is at its most powerful. Unless you have a monopoly on an entire industry, you cannot afford to have poor customer service – and even then, why would you want to? We’ve put together a list of five easy steps you can take to improve your business’ client interactions: Upgrade Your Phone System If your customer…

When meeting someone new, we make a first impression in a very short amount of time and there’s no exception to this in business meetings. Of course, following corporate standards like punctuality and keeping a professional, neat appearance will be looked upon favorably but if you really want to make a memorable impact next time, here are five things you should highly consider. 1. The Perfect Location If you’re meeting with a person with fine taste, you don’t want to ruin your chances of closing a deal by hosting the meeting in an unprofessional environment. Serviced offices have a range…

Brand awareness is vital to the success of any business. When consumers know and recognize your brand, they are more likely to turn to it when they need what you’re selling. Having a strong, clear brand helps attract the right customers to your business and promotes customer loyalty with those who already buy from you. In the following paragraphs, we discuss several ways you can raise brand awareness for your company. 1. Corporate Giving For many years, branded corporate gifts have been used in marketing campaigns to promote brand awareness. Corporate gifting is effective in that it furthers the continued…

In the business world, image is everything. Having a professional company image helps to build trust with your clients and shareholders, and ensures the future success of the company. Below, we will take a look at several simple things you can do to enhance your company image and clear a path to a long and prosperous future. 1. The Gift of Giving We’re in a digital age where a huge part of business takes place online. While it’s true that the majority of consumers these days head to the internet before making purchases, it can be very easy to lose…

I was complaining to my girlfriend Gill recently about my boss, a woman who is never there, fails to inspire or motivate us and who rarely does any favors whatsoever for her team. I was pretty envious in fact when, after complaining about my boss, Gill told me that her boss in the office, Mike Giuffrida, is the best boss that she has ever had, and that her team greatly respect and enjoy working with him. I wanted to pick her brains a little further about what it was about him that made him such a good manager and leader,…

Photo by Katie Harp on Unsplash When unforeseen circumstances throw a wrench in your affairs, panicking is an understandable response. Keeping a level head and working through things logically, however, can save you a lot of long-term hassle. Unexpected expenses can really throw out your budget, but there are ways to deal with them that won’t make the sky fall in. Plastic is Not Fantastic When your bank balance doesn’t exactly cover the bills, it can be tempting to reach for your trusty credit card and put everything firmly in the deal with it later pile. The problem with this…

Branding is something that is necessary for absolutely every single business in the entire world. It is really important that you focus on the creation of a strong brand value. This is much easier said than done. You want to be careful and you need to make really good choices, just like when you would read Daymond on Demand Reviews before hiring. As you try to create brand value, consider the following. Quality Quality is a highly important good brand component. Customers always look ahead and want to receive exactly what they initially thought they will receive. In the event…

One of the things that most people agree with when referring to politicians is that they all lie. Every single person in the world saw politicians that made empty promises, only to then disregard them after being elected. Even so, we, as human beings, want to believe. We do not pay attention to what happens. People tend to be naïve, apathetic and do continue voting based on the same exact promises instead of the viability of the proposed action plan. Cielo Gonzalez Villa mentions that it is time for people to be informed and spot the false statements made by…