With the growing popularity of conventions and in person exhibits, creating the best possible convention booth is one of the best ways for you to promote yourself, your project, or your company. There are a few different ways that you can make sure that you are creating the best possible booth to catch the attention of all your potential customers.
1. Go For Visual Impact
When people are walking through a convention center or an expo, they are going to stop at any booth that looks really interesting. This means that they are looking for the booths that stand out in the crowd and that seem to be offering something different from all of the other booths. This means that booths with good visual elements, such as lights, full size displays, and professional looking graphics will end up catching more attention than booths that just have a table with a brightly colored tablecloth.
2. Make Sure You Have Enough Space
At any show where you are physically setting up an exhibit, you will usually need at least two people to work your booth and room for your stock. This means that you need to ensure that display will leave enough room for you to move around and talk. If you look like you are trapped behind the display or you are having problem making eye contact with customers because of design elements, your display is likely not going to do the job that you want.
Potential customers will also be less than impressed with messy stacks of boxes that you keep tripping over. Plan for an area to store your boxes and try to keep the area around your booth looking crisp, neat, and open. This will make the booth seem more welcoming to people who are passing by.
3. Get Your Display Professionally Made
While you may think that you can make your own display, getting a professionally made one will make you look much more professional. It shows that you are invested in your business, that you want to make sure you have the best possible results at the show you are attending, and that you know what you are doing. There are a number of companies, such as ExpoMarketing, that are able to make custom displays for you in a very short amount of time.
A professional display will also set you apart from everyone who has made their own display. It ties in with the idea of being visually appealing.
4. Make Sure It Is Easy To Set Up
Finally, make sure that you can set up your display in less than an hour and that you will need the minimum amount of help possible. Many times the vendor room at different conventions or events will be late opening or you will arrive with less time than you think. Being able to set everything up quickly will ensure that even the earliest customers will have a good impression of your work. In addition, it will make it easier to tear everything down when you are tired at the end of the show.