Silly Me

I’m always on the lookout for ways to blog about Paris Hilton without straying too far from the stated goals of this blog. I was planning to write about advertising today, so imagine my delight when I ran into this gem (from the IMDB Studio Briefing):

Announced plans by Brent Bozell’s conservative Parents Television Council to force broadcasters to yank a sexy Carl’s Jr. commercial featuring Paris Hilton has sent millions of web surfers to the fast-food chain’s website www.SpicyParis.com to download the ad. (The overloaded site reportedly crashed last week.) Jupiter Research analyst Gary Stein told the trade website MediaDailyNews Friday: “People hate advertising because they’re being forced to watch it. … But all of a sudden, if they’re not allowed to watch it [it becomes irresistible.] Anything that you’re told you’re not allowed to see, you want.”

So people want to watch the ad solely because they’ve been told not to? Did I get that right? And here I was figuring it had something to do with the fact that it features a sexy blond celebrity in her early 20’s rolling around seductively in a dripping wet bikini. Thanks for clearing that up.

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2 Comments

1. Well…you have lots of opportunities to see blond, 20s, etc…I was just pointing out the interest in consuming *this* particular offering.

   Comment by Gary Stein — 5/31/2005 @ 8:59 pm

2. I was tempted to ask for links, but instead I wrote an extended rant on the topic.

   Comment by Matt — 6/1/2005 @ 7:41 pm

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