Comments on: Educating Advertisers http://www.allpeers.com/blog/2005/06/22/educating-advertisers/ The official AllPeers blog Fri, 05 Dec 2008 07:10:32 +0000 http://wordpress.org/?v=2.2 By: Julia http://www.allpeers.com/blog/2005/06/22/educating-advertisers/#comment-5685 Julia Thu, 23 Jun 2005 10:35:52 +0000 http://www.allpeers.com/blog/2005/06/22/educating-advertisers/#comment-5685 Hurray for trailers for sure! Their editors are artists and can often make a great trailer out of a bad movie (remember Pearl Harbor?). But a close reader would point out that Matt's blog didn't have a thing to say against trailers, he was only ranting about ads. Hurray for trailers for sure! Their editors are artists and can often make a great trailer out of a bad movie (remember Pearl Harbor?). But a close reader would point out that Matt’s blog didn’t have a thing to say against trailers, he was only ranting about ads.

]]> By: Alex Rowland http://www.allpeers.com/blog/2005/06/22/educating-advertisers/#comment-5679 Alex Rowland Thu, 23 Jun 2005 06:26:32 +0000 http://www.allpeers.com/blog/2005/06/22/educating-advertisers/#comment-5679 I'd have to say that I've never heard any complaints about movie trailers before a feature. The difference between movie trailers and advertisements is that they are highly related to the content you have just paid to watch. As a matter of fact, I remember hearing a few stories about people buying tickets to movies they had no intention of watching to catch the trailer for some other movie. I've even seen some trailers that we're more entertaining than the actual movie. Advertisements mingled with content is going to be increasingly common. What will be different is that the advertisements will be closely related to the subject matter of the content. The reason why toothpaste ads in movie sucks is because it is so un-targeted, almost random. Most of the audience couldn't care less. It's a waste of their time and attention. But trailers before movies is the type of advertising we'll see more of, not less. I’d have to say that I’ve never heard any complaints about movie trailers before a feature. The difference between movie trailers and advertisements is that they are highly related to the content you have just paid to watch. As a matter of fact, I remember hearing a few stories about people buying tickets to movies they had no intention of watching to catch the trailer for some other movie. I’ve even seen some trailers that we’re more entertaining than the actual movie.

Advertisements mingled with content is going to be increasingly common. What will be different is that the advertisements will be closely related to the subject matter of the content. The reason why toothpaste ads in movie sucks is because it is so un-targeted, almost random. Most of the audience couldn’t care less. It’s a waste of their time and attention. But trailers before movies is the type of advertising we’ll see more of, not less.

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