Advertising Advertising

Wednesday August 31st 2005, 1:51 pm Printer Friendly Version
Filed under:New Business Models
Posted By: Matt

ChasNote has a short piece on the efforts of Japan’s broadcasters to convince viewers of the importance of commercials by (you guessed it) advertising advertising (via PVRblog).

This gets right to the heart of my visceral objection to advertising. Though in a moment of weakness you could probably get me to admit that ads are to some extent a vital component of modern capitalism, as an engineer I am horrified by the assumption of many marketers that a product’s or service’s actual merit is practically irrelevant, provided you can spin it in the right way. Not only is this insulting to the intelligence of the average consumer, it is plain wrong to an ever increasing extent in this age of transparent information.

Hopefully advertisers will eventually recognize this and stop spending their hard-earned money to annoy us needlessly, passing the cost onto us. Among other things, if I have to watch one more cheezy, juvenile anti-piracy ad when renting a DVD, I’ll puke. And then I’ll stop renting movies on DVD and start downloading them via BitTorrent.


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