ZiXXo
My friend Mike Hogan wrote to me to tell me about his company ZiXXo, an online couponing system that has just launched:
ZiXXo is the only company today offering self-service coupon creation, coupon management, an API for coupon syndication, and many more innovations. Please see our overview screencast and our advertiser screencast (if nothing else they will help with the pronunciation of ZiXXo). For more information, please see ZiXXo’s media center.
I’m a proponent of opt-in advertising, where ads are designed to be informative or entertaining enough that consumers explicitly ask to see them. This contrasts with coercive marketing like TV spots or web popups that try to force people to endure annoying product plugs against their will. Seen in this light, the ZiXXo model is very appealing. Mike can go on for hours about the huge community of coupon clippers who invest incredible energy and ingenuity to gather coupons. Definitely the best kind of opt-in, and done right, this could have a revolutionary effect on online advertising. Local businesses who are trying to find the right approach for marketing on the web would do well to take a look.
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Self posted coupons for the San Diego market launched last week. Currently over 300 local coupons…
Comment by h rosen — 4/17/2006 @ 9:38 pm
I run it and it seems ok..can’t say I’m getting alot of sles or traffic from it..but see the potential
Comment by Keith — 8/3/2006 @ 1:14 am
I run it and it seems ok..can’t say I’m getting alot of sales or traffic from it..but see the potential
Comment by Keith — 8/3/2006 @ 1:15 am
Management of the coupon could be expanded to
include storage of Images. To reuse on future
editions.
Comment by Keith Bender — 8/22/2007 @ 5:54 am