Comments on: Internet Ad Revenues Don’t Add Up http://www.allpeers.com/blog/2007/03/14/internet-ad-revenues-dont-add-up/ The official AllPeers blog Mon, 01 Dec 2008 23:35:07 +0000 http://wordpress.org/?v=2.2 By: Pat Patterson http://www.allpeers.com/blog/2007/03/14/internet-ad-revenues-dont-add-up/#comment-55483 Pat Patterson Mon, 02 Apr 2007 18:00:03 +0000 http://www.allpeers.com/blog/2007/03/14/internet-ad-revenues-dont-add-up/#comment-55483 Had to chuckle at the Skoda reference. We had 4 Skodas in the UK - from a 1986 120LS (rear engined, Eastern bloc engineering) to a 2001 Octavia RS (1.8L 180bhp turbo, VW in cheaper clothes). I'd have bought one in the US, but they don't sell them here :-( Tell Cedric I said hi! Had to chuckle at the Skoda reference. We had 4 Skodas in the UK - from a 1986 120LS (rear engined, Eastern bloc engineering) to a 2001 Octavia RS (1.8L 180bhp turbo, VW in cheaper clothes). I’d have bought one in the US, but they don’t sell them here :-(

Tell Cedric I said hi!

]]> By: Alan Taylor http://www.allpeers.com/blog/2007/03/14/internet-ad-revenues-dont-add-up/#comment-53209 Alan Taylor Thu, 15 Mar 2007 11:52:32 +0000 http://www.allpeers.com/blog/2007/03/14/internet-ad-revenues-dont-add-up/#comment-53209 My own site is slowly building to make money just by advertising, but what you need for that I have found is a large amount of *casual* readers. The people who come to your site for the content because they know what to expect and so they ignore the advertising. It's the people who stumble upon your site, have a look around, then follow and advertising link out of it that generate the income. I do however belive that people will be willing to pay for content - daringfireball.net for example charges for an all-inclusive rss feed and seems to be doing alright too (although the site also features pre-paid advertising. I belive that for a website to be profitable without charging for content they need to either have advertising deals that do not rely on click-throughs, or they need to use the website to drive business in another area, such as the webcomic questionablecontent.net, which uses the daily comic to drive the sale of t-shirts. BTW - for good paid-for content on the net, check out redvsblue.com ;) My own site is slowly building to make money just by advertising, but what you need for that I have found is a large amount of *casual* readers.

The people who come to your site for the content because they know what to expect and so they ignore the advertising. It’s the people who stumble upon your site, have a look around, then follow and advertising link out of it that generate the income.

I do however belive that people will be willing to pay for content - daringfireball.net for example charges for an all-inclusive rss feed and seems to be doing alright too (although the site also features pre-paid advertising.

I belive that for a website to be profitable without charging for content they need to either have advertising deals that do not rely on click-throughs, or they need to use the website to drive business in another area, such as the webcomic questionablecontent.net, which uses the daily comic to drive the sale of t-shirts.

BTW - for good paid-for content on the net, check out redvsblue.com ;)

]]>