Powered by… What Exactly?

Wednesday October 17th 2007, 6:03 pm Printer Friendly Version
Filed under:Mozpad, Firefox
Posted By: Matt

Daniel Glazman comments on John Slater’s post about the excellent “Powered by Mozilla” initiative. I’ve seen this phenomenon directly or from a distance a number of times in my professional career. It’s hard to build a brand, and it’s doubly hard to build separate brands for a company and its flagship product.

In my experience, what inevitably happens is that the product garners much larger mind share, and the company eventually adopts its name in order to leverage its brand. Just thinking out loud, mind you…


1 Comment »

  1. I agree with the last point. I work for a company with a single product, with a reasonable market share in our industry. A few years back, the product was renamed to match the company, for more or less the reasons you describe, the effort of maintaining separate branding.

    Having since been bought out by a larger company, believe the phrase “powered by …” is used by our marketing people…

    Comment by Simon — 10/17/2007 @ 9:44 pm

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