Browsing CategoryBusiness

For many businesses – particularly B2B organizations and those selling services – summer represents the slowest period of the year. It’s a time when customers and clients vacation with family, cut back hours, and mentally check out for a few weeks. But it doesn’t have to be wasted time for your business. With a proactive and realistic strategy in place, you can make the most of the summertime slowdown.  5 Tips for Summer Slowdowns Summertime may not be the most productive period in terms of sales and revenue, but it can still be beneficial for your organization. If you and…

Are you thinking of pursuing a career in fashion once you’ve completed education? There are a wide range of options available aside from the ones you may expect, such as designers and models. From a career in fashion-related finance, to discovering a role in communications, the opportunities are varied. Retailers of men’s shirts, CT Shirts, take a look at what’s out there, considering some careers you mightn’t have thought of:  Garment technologist A garment technologist is a role that you might not have considered, yet its highly important in the fashion world. This role is largely about quality control and…

Offshore Oil

Offshore oil rigs can mean a profitable career path to anyone who’s ready and willing to take on the adventure. Currently, there are nearly 1,500 rigs around the world. They stand off the shores of the Gulf of Mexico, the Middle East, Australia, the United Kingdom, and other locations. If you’re thinking about an offshore oil rig career, your life will change dramatically if you pursue this line of work. Be prepared for your new job: arm yourself with knowledge. Here’s what you need to know. 1. Maritime Law Applies  The laws you have observed all your life on land…

Gold is on the move and if you’re in a position where you’re looking for a defensive, wealth-preservation position, the window of affordability may be closing. The stars are aligning and a combination of factors are coming together for a breakout. If you’re new to gold investing, it’s time to learn about what’s moving the market and why you should look at precious metals over some of the alternatives out there. U.S. Tariffs Tariffs have been the big economic story for several years as the Trump administration has tried to gin up its base by arguing with the rest of…

Startups and new business owners are often eager to get their name out there and start attracting new clients to generate new revenue. Marketing and advertising strategies are the best outlet through which to do this, connecting brands and entrepreneurs with new and existing audiences to facilitate better brand relationships (and ultimately result in more purchases). However, startups and small businesses are typically working with small budgets. They may not have the established client base or consistent revenue necessary to invest in a large-scale, national ad campaign, and they may shy away from cost-intensive marketing campaigns that might otherwise eat…

Marketing

Advertising is not only about making your business known. Going far beyond its general purpose, it is also essential to consider where to put the promotional materials containing the useful marketing package of the business. Places with a high concentration of potential customers should be the priority when it comes to positioning printed advertising materials. Locating the areas where there is a regular movement of a vast number of people to promote your business to can be based on your experience or through some experimentation by going to a different place to test for yourself how promotional materials might be…

inspirational woman

Today I want to talk to you about an inspirational woman who I know, who has a story which will motivate, inspire and amaze you. My friend’s name is Tatiana Kukanova and I have known her since we were in 1st grade together. Back then all Tatiana wanted to do was to become a lawyer, a dream which she held on to throughout her education, and a dream which saw her pass the BAR exam some 18 years later, following which she landed a job at one of the country’s top law firms. Growing Pains After 3 years of working…

Reputation Management

I work with a large number of small businesses and something which I often find myself discussing with them is their online reputation. You would be amazed at the number of small business owners who have mo idea what their online reputation looks like, nor what it can do for their company. I usually recommend a lot of small business owners to reputation management consultants who can help them to this end, and they are often blown away by the reputation management consultant reviews which they read. They will often come back and ask me if it is all true…

For a business to do well, those running it must know as much as possible about it. This is just as true when it comes to a company’s brand. Your brand is the way in which you choose to display yourself to the public domain. Therefore, it is of the utmost importance that you know how customers and potential customers view your brand. This article will look at how you can gain this information to an adequate level, and what gaining this information means for your business. A brand tracker can help show a business a snapshot of how your…

Handling Hazardous

If you’re dealing with hazardous waste in your business, no matter the type, then it’s important that you implement an effective waste management plan to tackle any problems that could occur and can cause unpleasant damage to your company. It’s recommended that all companies avoid this, especially when the waste can be harmful to the environment as well as its employees. It’s often assumed that hazardous waste comes in gas form, which is far from the truth. Hazardous waste can be displayed in many forms, ranging from liquids, gases, solids and sludges, and this can often lead to groundwater and…