Browsing CategoryBusiness

With business competition so high today no matter what industry you’re in, it’s important for companies to do everything that they can to modernize their operating strategies, the technologies they use, and their company processes. Today the business landscape is constantly changing and the word local no longer applies to business. Companies must think globally because their fiercest competitors and best customers can come from down the street or halfway around the world.  In this new reality, companies must be both light on their feet and ready to put down roots that can sustain and create continuous growth. Serious businesses…

How much do you know about intellectual property rights and what it means for your business? In most cases the answer to this question is very little and it is completely understandable why many business owners have very little idea about this area of the law. Unfortunately however the laws surrounding intellectual property rights are very important and at the very least you should have an overview of what they mean and why they exist. We caught up with an expert in this field Michael E. Melton, to find out more about the law and what it means for businesses.…

If you are running a business then one area that you should pay particularly close attention to is recruitment. Not only is getting recruitment right the absolute key to ensuring that your business has the best possible staff, it is also vital when it comes to assembling the right team which can lead your company to great things. A key part of the recruitment process which so many business owners fail to do is check people before they hire them, and ensure that a thorough review is carried out on the recruit. Many companies offer this service and here is…

When it’s 5pm on a Friday night, there’s nothing more rewarding than having that first sip of beer or being able to finally put your feet up on your sofa after a long hard week. Many people argue that you shouldn’t take your work home with you… but what if your work friends have also become your forever friends that you just need to see outside them Monday – Friday working hours? A recent survey of 600 UK residents got found that 31% of us see our colleagues as friends who they see on a regular basis. The boundaries between…

You know how fantastic your products are, so now is the time to get the word out there! There are some frequent errors that people make when planning a marketing campaign. We have put together some key considerations to make sure that you maximize your spend and get the best results possible, each and every time: Keep it Authentic and In Line with Brand Strategy Although a marketing campaign is a short-term tactic to promote a product or service, it is essential to stay true to your brand. Having a strong brand will assist you to build your customer base…

With any business, the relationship between your company and your customers is the most important thing. If your customer service isn’t delivering, your clientele will take their business, and their wallets, elsewhere. With the dominance of the internet and social media, word of mouth is at its most powerful. Unless you have a monopoly on an entire industry, you cannot afford to have poor customer service – and even then, why would you want to? We’ve put together a list of five easy steps you can take to improve your business’ client interactions: Upgrade Your Phone System If your customer…

When meeting someone new, we make a first impression in a very short amount of time and there’s no exception to this in business meetings. Of course, following corporate standards like punctuality and keeping a professional, neat appearance will be looked upon favorably but if you really want to make a memorable impact next time, here are five things you should highly consider. 1. The Perfect Location If you’re meeting with a person with fine taste, you don’t want to ruin your chances of closing a deal by hosting the meeting in an unprofessional environment. Serviced offices have a range…

Brand awareness is vital to the success of any business. When consumers know and recognize your brand, they are more likely to turn to it when they need what you’re selling. Having a strong, clear brand helps attract the right customers to your business and promotes customer loyalty with those who already buy from you. In the following paragraphs, we discuss several ways you can raise brand awareness for your company. 1. Corporate Giving For many years, branded corporate gifts have been used in marketing campaigns to promote brand awareness. Corporate gifting is effective in that it furthers the continued…

In the business world, image is everything. Having a professional company image helps to build trust with your clients and shareholders, and ensures the future success of the company. Below, we will take a look at several simple things you can do to enhance your company image and clear a path to a long and prosperous future. 1. The Gift of Giving We’re in a digital age where a huge part of business takes place online. While it’s true that the majority of consumers these days head to the internet before making purchases, it can be very easy to lose…

I was complaining to my girlfriend Gill recently about my boss, a woman who is never there, fails to inspire or motivate us and who rarely does any favors whatsoever for her team. I was pretty envious in fact when, after complaining about my boss, Gill told me that her boss in the office, Mike Giuffrida, is the best boss that she has ever had, and that her team greatly respect and enjoy working with him. I wanted to pick her brains a little further about what it was about him that made him such a good manager and leader,…