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Most business transactions are done so through an emotional response. The offer touches a deep-down desire for the benefits whether it’s saving money, time, or resources. We buy products for convenience, entertainment, and utility. The faster you’re able to drive the individual through the funnel the easier you’ll make the sale. The person is so wrapped up with the idea of owning the product or using the service that they forgo logic – they allow their emotions to take control and buy on a whim. This isn’t always the case but it stands true for most purchases. What does this…

In 1913, iconic car manufacturer Henry Ford brought in conveyor belts to his production plants and this move caused a sea-change in mass-production. The conveyor belt has, in the century-and-a-bit since then, become the workhorse of the shopfloor, from uranium mines to postal sorting offices. Henry Ford didn’t invent the belt, however Ford may have been the bringer-in of mass-production with the help of conveyor belts, but he wasn’t the inventor, or even the first to use them. In the late eighteenth century, mines and railyards were using basic conveyor belts. These belts – made from leather and thick canvas…

The technological advancements we keep coming up has been completely overwhelming. Long gone are the days when kids are using phones with noisy keypads; in fact, some of us joke about working hard just to get to the letter “s” when we texted. Gaming consoles have also evolved, from the classic Gameboy to the Nintendo Switch, all kinds of portable consoles have enabled gamers to continue playing their favourites even when on-the-go. However, do you know which innovation has everyone gagging? It is not the smartphones, it is the 3D printing technology. We have companies out there like Konica Minolta…

During the typical hiring process, employers aim to gather as much important information on the candidates as is possible. The problem that a number of sales managers or recruiters encounter, however, is that traditional methods of gleaning information on candidates (resumes and interviews, primarily) often don’t offer up the right — or even correct — insight. The typical resume is notoriously unreliable. Research shows that up to 78% of resumes include misleading information, while 46% contain outright lies. Interviews — especially those that re unstructured — are subjective, and in the end, serve as poor predicters of job performance. Conversely,…