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An effective marketing strategy is what it takes to raise awareness and make your brand a household name. Regardless of the available economic resources, you should be ready to invest in different marketing tactics. This will help you spread the word about your products and attract your target audience. Many businesses invest the entire resources in their digital marketing plans and overlook the importance of other promotional activities. However, you’d never do so if you understand the long-term benefits of customised promotional items. You can reward your employees and long-term customers with custom promotional products. It adds value and increases…

Corporate team building events can have a hugely positive impact on your team and their ability to work better together as a team, as well as a great tool to motivate your employees. There is a huge range of team building activities which are popular amongst companies with many taking their employees out for the day to undertake tasks which will see them working with one another. If this is something that you are interested in you could use activities such as paint balling or raft building, you could even try axe throwing with your coworkers, any event that will…

You must make sure that the brand is represented well to the public. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector. No matter what industry you find yourself operating in, you can generate great financial benefits from simply bettering the image of your brand. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention. The mindset…

So much has changed thanks to technological advancements in recent years. Businesses have been especially impacted by technological advancements, ranging from how businesses communicate with their customers to how they sell their products and services. The changes brought on by technology in the world of business have occurred at immense speed over the last decade mostly due to the internet and the rate at which technology is rapidly evolving. One of the biggest influences can be seen in how more and more businesses are opting for the ecommerce model instead of the traditional physical or brick and mortar store. With…

Often, eager entrepreneurs don’t consider how much regular breaks that your employees take will cost your business — but it’s crucial that you keep an eye on your finances. Paper coffee cup and disposable catering specialist, Inn Supplies, breaks down the costs: What the law says Although different employers approach breaks differently, it’s important to understand how long your staff are legally entitled to. If your employees work for longer than six hours in a day, they are entitled to an uninterrupted break of 20 minutes. If you have staff that are over the age of 16 but are under…

Over time, we have seen dress codes in the office become more informal. But, it’s still importance to look smart and dress appropriately when going to work. This is why wearing denim for your nine-to-five can be tricky. So, how should it be done? Trilogy Stores, premium denim retailers of women’s high waisted jeans, provide us with some insight: Rocking jeans Not feeling 100% confident in wearing denim for work? Play it safe with black denim. Worn with a patterned shirt tucked in, black high-waisted jeans can create a more fitted look than black work pants. The high-waist element of…

Looking for a venue for your corporate retreat can be a difficult task if you want a place that is both special and different. The right retreat space can set the perfect tone for discussions about a rosy future. Getting your team out of their typical environment and into a great space can have a magical effect, so you want to take your time and find a place that everyone will respond positively to. Here are three great corporate retreat spaces right outside of Los Angeles that might be ideal for your company. Of course, once you book your corporate…

Insurance might not be the most fun thing about going abroad, but it’s certainly one of the most important! It’s vital that you’re covered for any eventuality when travelling, especially if you’re away on work. Just as the purpose of your business travel differs than for personal travel, so too must your preparations. With a duty of care to consider, employers have to do everything reasonably possible to keep their employees safe, or risk work accident claims against them. This is regardless of whether employees are conducting their work in the office or halfway around the world — a duty…

Did you know that about 32 percent of homebuyers in the U.S. are millennials? This may seem like a surprising statistic, because it’s widely known that millennials actually prefer to rent rather than buy. Because millennials are actually the largest portion of the market of home-buyers, and are now rivaling older generations as the largest sector of working Americans, their lifestyle preferences are transforming real estate in strange new ways. Here are three interesting ways millennials are reshaping real estate: Housing and Rentals – Millennials Prefer to Share Millennials prefer sharing and renting furniture over buying property. Why? They want…

The way you work in a law firm, in the court room, or in legal transcription is changing. The professional habits, business practices, research approaches, and communication methodologies are all in flux. This change is a good thing. It highlights that the legal profession is not about to get left behind while other key industries and economic drivers learn to change how they operate. Technology is literally changing every aspect of how we communicate, work, shop, and relax. And when it comes to the legal profession, we’re seeing the same impacts. In fact, it’s a relief to see the legal…