You must make sure that the brand is represented well to the public. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.

No matter what industry you find yourself operating in, you can generate great financial benefits from simply bettering the image of your brand. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.

The mindset of your customers

According to one study, 76% of shoppers in the UK have said that a great customer experience is more valuable than the product they intend to purchase. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.

According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement. Meaning that it’s important that businesses don’t become blinded with their current standard of customer service.

If your service goes above on beyond, it’s likely that customers will return — with 48% of shoppers saying that they’d become loyal customers. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral. So, if your first impression is worthwhile, it could lead to additional business.

Steps for your business

It’s crucial to understand the importance of uniforms within the workplace, so contact some corporate clothing suppliers. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).

If you have a casual dress code for your employees, you’ll spend a lot of time monitoring this — so although uniforms may be an expense to begin with, it could save your business a lot of effort. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.

Skill development is another area of your business that could be improved on, because once your staff look the part, they can also act the part. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.

Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?