Brand awareness is vital to the success of any business. When consumers know and recognize your brand, they are more likely to turn to it when they need what you’re selling. Having a strong, clear brand helps attract the right customers to your business and promotes customer loyalty with those who already buy from you. In the following paragraphs, we discuss several ways you can raise brand awareness for your company.
1. Corporate Giving
For many years, branded corporate gifts have been used in marketing campaigns to promote brand awareness. Corporate gifting is effective in that it furthers the continued growth of your business while keeping your brand top of mind. Clients, employees, and customers alike love to get free stuff because it makes them feel appreciated. So, be sure to include a little token of your appreciation as part of your marketing campaigns throughout the year.
2. Use Branded Packaging
A product experience doesn’t begin with its first use. Rather, it starts with the product’s unpackaging. By using branded packaging, you give the customer a first impression that says you’re serious about what you do.
How you present your brand and the way you tell its story with words and graphics, creates an emotional connection with the consumer that stays with them for a long time. A leading brand design agency can not only help you develop a brand but incorporate it into innovative packaging that will showcase your products in an eye-catching way.
3. Jump on the SEO Bandwagon
Anyone who’s serious about growing their business knows how important proper SEO as part of a digital marketing strategy. Since the majority of online searchers never go beyond the first page of search results, and many of them never get past the first few on the page, it’s essential your brand shows at the top of the results for your niche.
Do your homework and find out what terms and phrases are searched most in your niche and implement SEO practices to target them. If you aren’t sure how to go about it, hire a professional web marketing agency to do it for you, so you know your brand is getting the attention it deserves.
4. Up Your Social Media Game
People are visual creatures, and they love their social media. Having said that, entrepreneurs hoping to increase their brand awareness need to give potential clients what they want. Put your brand on social media sites like Facebook and Instagram and use images and videos to promote it as much as you can.
Now, as a business owner, you’re probably very, very busy and don’t have time for posting on social media. This is okay. Just hire a social media expert to do the job for you. The increase in brand awareness and profitability you see will far outweigh the cost of this professional in a very short time.
5. Use Paid Ads
Using paid ads is a great way to get your brand in front of a large number of consumers. Google AdSense is one such tool that can help you create and optimize your ads and then place them on sites that are sure to be seen by consumers in your target audience.
Most companies strive to achieve brand awareness as it helps ensure the future success of the business. If you’re looking for ways to increase your company’s brand awareness, implement one or all of the simple ways listed above in your marketing strategy.