Music star Rihanna, born Robyn Rihanna Fenty, is reportedly worth about $600 million. With nine Grammy Awards and a slew of Billboard-charting hits, the 31-year old songbird has shattered a range of glass ceilings in just a brief period of time. In 2016, not only did she embark upon her Puma Fenty fashion collaboration, she also planted the seeds of her cosmetics line, Fenty Beauty, which began with a few unique fragrances. These two ventures were made possible through Rihanna’s entering into a deal with French luxury-goods maker LVMH Moët Hennessy – Louis Vuitton.
Through her alliance with LVMH’s Kendo division, the songstress was provided with an opportunity to develop her Fenty Beauty cosmetic lines. Fenty Beauty has been making remarkable headway as an all-inclusive company that promotes diversity in its sales campaigns. Its 50 Shades of Concealer product line offers a facial foundation for every skin type and color. Customers and critics are praising the Fenty line for its assortment of ads featuring models with body fat and skin scars, an approach which reflects the brand’s diverse clientele and real-world perspective.
Beauty, Style and Body Positivity
With her ability for matching beauty with style and body positivity, Rihanna’s creative affiliation with luxury goods maker LVMH has demonstrated significant market share growth. When she originally partnered up with LVMH in 2016, it was to develop Fenty Beauty, and to also direct the designs for their Fenty x Puma line. Rihanna found herself at the creative helm of Puma’s stylish sneakers, sandals and creepers. The venture was so successful that the LVMH fashion conglomerate upped its collaboration with Rihanna to launch a collection of luxury ready-to-wear clothes, shoes and accessories.
A Unique Relationship Breaks Social Expectations
This unique relationship is the first time that a woman is heading the LVMH brand for the fashion powerhouse, proving that Rihanna has displayed the right combination of instinct, credibility and impact when it comes to breaking societal expectations. The sartorially adroit music icon released her Spring 2019 debut fashion collection, a notable lineup which includes sexy corset dresses, colorful suits and croissant-sleeved shirts. These are luxury goods, and they’re being spotted worn by celebrities and in social media posts, but the singer’s sneaker line still remains in demand by many fashion influencers.
Passing Fads Come and Go, but Style Always Stays
Trendy collections may come and go with their individual seasons, but style always stays. When sneakers combine performance and function with fashion, they can withstand the short tenure of passing fads. Rihanna-inspired Puma sneakers are classic in their structure, yet they reflect enough of a variety in taste so that they can be paired with nearly any outfit. Whether it’s suede platform sneakers or metallic high tops, there’s an iconic model that’s versatile enough to accommodate a diverse range of performance goals.
The Journey From Recording Artist to Fashion Mogul
Rihanna has skyrocketed from acclaimed Barbadian recording artist to respected international fashion mogul. There’s no sign of her slowing down anytime soon. Her partnership with LVMH makes it clear that she’s a woman who knows she can accomplish whatever she puts her mind to. If you’re in search of a high-quality shoe that’s comfortable at the gym, in the office or just right for running errands, Rihanna’s Puma Fenty line is a great place to start.