When most people think about credit card rewards, they often think about consumer benefits. However, merchants also have a lot to gain in rewards points programs. Merchants are always looking for ways to attract new customers while increasing retention. With credit card issuers like Brim Financial, merchants are provided with the ability to offer repeat customers with increasing bonuses on a single platform. Customer loyalty programs are nothing new, but they have always been in-store specific. While this can be beneficial, it is rather burdensome to have customers sign up for every store individually. Further, merchants are only able to…