According to Entrepreneur, building a business takes three key steps: Validate, Pivot, and Grow. Basically what they’re saying is that you need to make sure that a market actually exists for your product, you need to change the product as needed to ensure it’s as profitable as possible and then you need to market and sell that product like gangbusters. It sounds relatively simple, right? Guess what. There is more to it than that. The idea is just the beginning… Step One: Defining Your Market We’re going to assume that you already know there is a market for your product…