If you’re breaking into the cannabis world as a cultivator, it is important to build your business by networking with other cannabis industry professionals. As the cannabis industry continues to grow, it’s essential to meet other likeminded professionals and make connections.
Even if you find networking daunting, you don’t have to worry about these skills – the more you practice, the easier it will become. Here are some of the best networking opportunities for cannabis cultivators.
Do Your Homework
Preparation is vital for any cannabis cultivator, especially when it comes to networking. Be sure to research, develop a message, and create a takeaway.
You’ll need to know what you are going to say to people when you do start networking. You may have heard of an elevator pitch – which is a quick, engaging introduction of your experience and background.
However, you’ll also need to cater your pitch to various people and companies since many cannabis industry experts are providing different services. If you are using inventory management software for Marijuana, you’ll want to mention it and recommend it. That way, potential connections will be made aware of seed-to-sale solutions that can navigate difficult situations with a team of industry experts.
Any time you meet someone, you must provide them with a takeaway. Takeaway refers to having potential clients remember you, and can be done by handing out a business card or brochure. Be sure to create these before you start networking, even if you aren’t operating yet. You need to have a way for people to contact you, as well as not forget who you are. You’ll also want to ask other people for their takeaways.
Which Conferences to Attend
Now that you know the beginning steps of networking with other cannabis professionals, you’ll want to figure out where you can meet them. There are many conferences you can attend, depending on your location. A Google search can help you find other cannabis cultivators. Some of the most popular conferences are the following:
- O’Cannabiz Conference (Toronto)
- Cannabis & Hemp Expo (Edmonton)
- International Cannabis Business Conference (Vancouver)
When you end up attending a cannabis conference, find every opportunity possible to network. Attend any events, show up to lunches and dinner, and talk to vendors. Attending educational sessions is great, but don’t occupy all your time with them. Otherwise, you won’t be able to meet and talk to other cannabis professionals as much.
If your conference is throughout a weekend, take notes about the people you have met with and create a follow-up plan. You can look them up on social media and speak to them on there. Be sure to send a personalized message to get the conversation going.
If you don’t have the time to contact people you met, write down ideas of what you want to discuss with them. Don’t wait too long to follow up with people, or you’ll lose momentum and possible connections.
Don’t send the same message to everyone – make it personal. Be sure not to oversell either, as you could damage potential relationships.
Networking with other cannabis professionals can be straightforward and useful if you devote the time to planning. You’ll be glad you did as networking could turn into successful business opportunities.