In Latin, ad hoc means “for this.” As the Merriam-Webster dictionary points out, the English usage has essentially evolved to mean “for this specific purpose.” In the context of data analytics and business intelligence refer to insights produced to meet users’ specific needs rather than produced in a generalized or scheduled manner. Think of it as the difference between being able to ask a role-specific question on the fly and receive a relevant answer vs. having to comb through a canned, monthly report in an attempt to find potentially useful information. At the end of the day, ad hoc analysis…
Ad Hoc Analysis Use Cases









