Browsing CategoryBusiness

The Enthusiasm of a Casino CEO

Graeme Stephens is the CEO of SkyCity Casino and in this article, he talks about his enthusiasm for working in the casino industry and taking the lead of the SkyCity brand. Graeme Stephens once said that when people qualify as a chartered accountant in South Africa, they can pretty much pick and choose what to do. In his case, he chose to work into the casino business and New Zealand specifically. Before he took the lead of SkyCity, Stephens familiarized himself with New Zealand, exploring it by backpack. Stephens learned the casino business from Sun International and came to SkyCity…

8 great ways to enhance your presentation skills

It can look like presenting comes more naturally to some of us, but the fact is, practice makes perfect. How do you feel when you stand up and take to the stage… do you feel more like Mr Bean? If it’s often the latter, then take some comfort in knowing that this is most people’s experience presenting to an audience. But remain dedicated to building your skills in this area and soon you’ll be delivering presentations that blow people away. Here’s our tips to get you started… Don’t overcomplicate your language It may seem like a given, but the major…

Improve Productivity with These 5 Simple Steps

Finishing the day without checking off everything on your to-do list can be frustrating. People of all ages are continuously searching for ways to increase productivity in both their professional and personal lives. Fortunately, with some discipline, planning and practice, you can tackle the many tasks on your to-do list in a timely fashion. Try incorporating these 5 simple steps in your daily routine to improve your productivity skills: Avoid Multitasking Multitasking seems like a great way to tackle several tasks at once – such as checking your email first thing in the morning while making breakfast. Unfortunately, the human…

Consistent marketing: the key to success

In the last ten years, the marketing industry has evolved rapidly. Companies are pushing the boundaries of their campaigns further than ever. But whether you opt for a tongue-in-cheek approach or a subtle message, the trick to a successful marketing campaign lies in consistency. Alongside digital printing experts Precision Printing, we explore the best ways to attain consistency in marketing.  Creating something unique to your business  A successful marketing campaign, used consistently, can become an entity of its own. Brands should always be focusing on what sets them apart from the rest, and these features should be emphasised in every…

5 Tasks Businesses Can Tackle During Slow Days of Summer

For many businesses – particularly B2B organizations and those selling services – summer represents the slowest period of the year. It’s a time when customers and clients vacation with family, cut back hours, and mentally check out for a few weeks. But it doesn’t have to be wasted time for your business. With a proactive and realistic strategy in place, you can make the most of the summertime slowdown.  5 Tips for Summer Slowdowns Summertime may not be the most productive period in terms of sales and revenue, but it can still be beneficial for your organization. If you and…

A career in fashion after education — what are your options?

Are you thinking of pursuing a career in fashion once you’ve completed education? There are a wide range of options available aside from the ones you may expect, such as designers and models. From a career in fashion-related finance, to discovering a role in communications, the opportunities are varied. Retailers of men’s shirts, CT Shirts, take a look at what’s out there, considering some careers you mightn’t have thought of:  Garment technologist A garment technologist is a role that you might not have considered, yet its highly important in the fashion world. This role is largely about quality control and…

6 Things You Should Know About Working on an Offshore Oil Rig

Offshore Oil

Offshore oil rigs can mean a profitable career path to anyone who’s ready and willing to take on the adventure. Currently, there are nearly 1,500 rigs around the world. They stand off the shores of the Gulf of Mexico, the Middle East, Australia, the United Kingdom, and other locations. If you’re thinking about an offshore oil rig career, your life will change dramatically if you pursue this line of work. Be prepared for your new job: arm yourself with knowledge. Here’s what you need to know. 1. Maritime Law Applies  The laws you have observed all your life on land…

The End of the Gold Bear Market Is Around the Corner

Gold is on the move and if you’re in a position where you’re looking for a defensive, wealth-preservation position, the window of affordability may be closing. The stars are aligning and a combination of factors are coming together for a breakout. If you’re new to gold investing, it’s time to learn about what’s moving the market and why you should look at precious metals over some of the alternatives out there. U.S. Tariffs Tariffs have been the big economic story for several years as the Trump administration has tried to gin up its base by arguing with the rest of…

The Least Expensive Ways to Market a New Business

Startups and new business owners are often eager to get their name out there and start attracting new clients to generate new revenue. Marketing and advertising strategies are the best outlet through which to do this, connecting brands and entrepreneurs with new and existing audiences to facilitate better brand relationships (and ultimately result in more purchases). However, startups and small businesses are typically working with small budgets. They may not have the established client base or consistent revenue necessary to invest in a large-scale, national ad campaign, and they may shy away from cost-intensive marketing campaigns that might otherwise eat…

Marketing 101: Effective Places to Put Your Advertisements

Marketing

Advertising is not only about making your business known. Going far beyond its general purpose, it is also essential to consider where to put the promotional materials containing the useful marketing package of the business. Places with a high concentration of potential customers should be the priority when it comes to positioning printed advertising materials. Locating the areas where there is a regular movement of a vast number of people to promote your business to can be based on your experience or through some experimentation by going to a different place to test for yourself how promotional materials might be…