It has never been more critical to have a strong fundraising strategy in place. With the economic downturn, it is getting harder for charities to meet their objectives and provide donors with the support they need. When you need to boost your fundraising efforts, using services such as www.thenowprotocol.com/ is ideal.
What are some of the best ways your organization can benefit from better fundraising? Read on to find out.
Donors want to feel that they are helping a charity achieve its goals. Fundraisers need to build relationships with donors and offer them opportunities to participate in projects that they feel passionate about. Donors want to feel that they are helping a charity achieve its goals.
Volunteer work offers the charity much-needed help and allows the donor to get a real feel for what the charity is about and the impact they are having.
Many organizations use a donor-led approach – this allows donors to have a say in how their money should be spent.
The optimal method to achieve this is by getting your website ready on tablets, mobile devices, Facebook, Twitter, and YouTube. With the growing number of people using social media to stay in touch with their friends and family, your organization needs to be up-to-date with the latest trends.
Ensure that you communicate regularly and offer rewards such as invitations to an annual fundraiser or access to an exclusive project. By giving donors this level of access, it’s more likely that they will give on a more regular basis.
It’s also crucial for you to consider your multi-channel marketing strategy – ensure that you can communicate with potential and existing customers through several different methods.
It allows you to reach out to people who don’t use social media and enables you to communicate with others using the channels they prefer.
The best way for you to measure effectiveness is by setting clear objectives and then evaluating the results of your multi-channel marketing plan.
Donors Love Creating Content
With organizations constantly looking for new ways to promote their products, services, projects, or events, you need to consider alternative ways of communication.
Many donors are already creating their own content – they’re taking photographs and filming videos, then uploading them to platforms such as Facebook, Twitter, and Instagram.
Encouraging your supporters to share their content on these sites not only helps promote the work that you’re doing but also generates a great deal of free publicity.
What are some of the essential elements that you should consider?
Have a Clear Call-to-Action
When raising funds, you must provide donors with something in return. Whether they are making cash or kind donations, your organization needs to have a clear call-to-action. This way, they can see exactly what they will get in return for their contribution.
Where possible, you should also incorporate social media into your call-to-action. If donors are happy to share information about your organization on Facebook or Twitter, they’re more likely to click through and give.
Tell Your Story Effectively
Another essential element of fundraising is telling the story effectively. You need to ensure that your story is targeted at the right people and tell them how their donation will make a difference.
Simultaneously, you should also consider which medium you will use when telling your story. If it’s more ‘hands on’, such as volunteering or cooking up a meal, get in touch with local newspapers or radio stations to find out if they would be willing to do a story.
When writing your stories, you must ensure they stand out from the crowd – make sure that you focus on a particular individual or family and explain their plight. Remember to include a clear call-to-action at the end of the story, as this will encourage people to act now.
With many people using social media to share experiences with friends and family, you need to stay up-to-date with the latest tools and trends. Ensure that your fundraiser knows about these changes to impact potential donors when they visit your website.