Writing blog content regularly and consistently is incredibly important for the success of any business. It’s a chance to share what’s happening behind the scenes of your company as well as an opportunity to boost your search engine optimization (SEO). 

In fact, more than 409 million people around the world read new blog content every single month.

Not only does that mean high competition to produce regular content more frequently, but it also means finding ways to stand out from the rest of the content that is out there.

Some businesses, however, find themselves in a position where it’s hard to think of new ideas for their blog. Need a little extra help brainstorming? We’ve got you covered. Here are some tips to help you curate your website content.

Decide on Your Niche

You more than likely already have a niche. Whether the content you need to write is for your business or a personal blog you’ve started, you already have an idea in mind as to what you want to write about. 

Try to avoid using general topics like wellness or fitness. Really focus on your niche, such as healthy cooking for busy, single moms or yoga for long-distance runners.

But determining your niche comes from your target audience.

Focus On Your Audience First

It’s crucial to cater your content to your target audience. Who is it you are looking to reach and communicate with? If you haven’t already narrowed down your audience, you’ll want to start there. These are the individuals that will give you all of your content ideas. How? Because they are looking for something.

The ones who are reading your content are the ones who are going to determine what it is you write about. Otherwise, you’ll be wasting time writing irrelevant information that doesn’t serve your customers. Your readers are looking for answers to a certain question or problem. As the host of the content, you are their guide.

Remember, the more narrow your niche is, the easier time you’ll have catering to a very specific audience with very specific needs. This is what can and will set you apart from the competition.

So now ask yourself a few different questions to help you narrow down your ideal audience for your content.

  • What are their demographics?
  • What are their daily life habits and goals?
  • What social media platforms are they currently getting their information from?
  • What questions, concerns, or problems do they need to be solved?
  • How do they usually seek out their information?

Use Keywords 

Using relevant keywords within your blogs is helpful in terms of your SEO ranking and is crucial in generating ideas to post on your blog. Keyword research can be a bit of an overwhelming task at first if you don’t know what you’re doing. But there are a lot of helpful tools and resources online that can help.

Google’s Keyword Planner is absolutely free to use. As you start researching your keywords, you’ll learn about different search terms (i.e. questions you might want to consider writing blogs about) to help you start diving into your content brainstorming and creation.

Let’s take a look at an example. McLoone is a product identification company. Their products and services are incredibly specific, which means their blog content needs to be just as pertinent to their niche. They write about topics that capitalize on relevant keywords without oversaturating their articles.

Too many keywords and search engines consider it to be “keyword stuffing,” which doesn’t look like genuine, organic content. The goal of the algorithm is to provide quality content to their visitors.

Developing content for your website or blog doesn’t have to be as daunting as it may seem. Plain and simple, people are coming to you because they have a problem and you have an answer. Use the knowledge you already have to write content that is audience-focused. 

Brainstorm some ideas and write them down. You’d be surprised how much information you already have.