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Posts Tagged“marketing”

As a sales or sales enablement pioneer, you realize very well that it is difficult to appropriately choose, get ready, oversee, lead, or change a business power. Research shows this idleness: 61 percent of new sales reps take at any rate seven months to increase, about a portion of salespeople miss share and more than one-fourth of figure openings end in “no choice.” Newton’s laws of movement appear to apply: “A body very still will, in general, remain very still; a body moving will, in general, remain moving – except if followed up on by an outer power.” We have…

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A lot of time, money and resources go into building, planning and executing a successful digital marketing campaign, so you want the highest returns on investment when it comes to building your online presence. However, avoiding mistakes in digital marketing is easier said than done. Even the best experienced digital marketers make mistakes when it comes to digital marketing. One of the best ways to avoid making mistakes when it comes to your digital marketing efforts is to complete an advanced and accredited digital marketing course, so you are completely up to date with the latest trends, tips, and digital…

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Facebook, you could say, is the granddaddy of all social media networks. Although networks such as MySpace came before it, Facebook is undoubtedly the most successful and most enduring. It’s evolved from its humble beginnings in a Harvard dorm room, and merely being a method for people to keep in touch, to being a platform which allows small businesses to have a presence on the web and not having to put together a formal website to start with. With around 2.8 billion people actively using Facebook on a monthly basis, this social network provides a powerful platform for your marketing…

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Startups and new business owners are often eager to get their name out there and start attracting new clients to generate new revenue. Marketing and advertising strategies are the best outlet through which to do this, connecting brands and entrepreneurs with new and existing audiences to facilitate better brand relationships (and ultimately result in more purchases). However, startups and small businesses are typically working with small budgets. They may not have the established client base or consistent revenue necessary to invest in a large-scale, national ad campaign, and they may shy away from cost-intensive marketing campaigns that might otherwise eat…

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More businesses are shifting their sales to digital alternatives, scared of what the future holds on the high street. But by taking advantage of visual merchandising, there’s no doubt that retailers can push past the struggle. Visual and retail merchandising has been a great contributor to sales for many retail businesses. However, the problems dominating retail in 2018 make executing a successful visual merchandising strategy especially important if you want your retail brand to survive and prosper. Together with Where The Trade Buys, life size cut outs supplier, we take a look at what you must consider for the new year to…

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An effective marketing strategy is what it takes to raise awareness and make your brand a household name. Regardless of the available economic resources, you should be ready to invest in different marketing tactics. This will help you spread the word about your products and attract your target audience. Many businesses invest the entire resources in their digital marketing plans and overlook the importance of other promotional activities. However, you’d never do so if you understand the long-term benefits of customised promotional items. You can reward your employees and long-term customers with custom promotional products. It adds value and increases…

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The first promotional products date back to 1789, with buttons commemorating the election of President Washington. We’ve come a long way since then, and options for products to promote your organization have increased exponentially, and continue to grow. So when you’re looking for ways to grow your brand, there is a whole new generation of ideas. Clothing When it comes to apparel, consider these new fashion trends and designs: Don’t think of clothes only as polo shirts or things worn on casual Fridays. All the people making field trips to the gym each week need apparel to sweat in as…

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The marketing world is just a shadow of what it was before the turn of the millennium. Rewind to the 1980s, and it was all down to handing out flyers on the street to anybody, without considering whether or not someone could be a customer or not. The business of posters was booming, with businesses sticking their posters on any wall space they could find, only for them to be covered by another poster within minutes. The advertising strategy was 100% paper based and included prints in magazines and newspapers. The latter two were incredibly expensive, which meant not many…

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In order for your business to thrive, you need to drive sales as much as possible. Okay, that’s pretty much basic commonsense, yet so many businesses have trouble truly understanding that. When you have consumers with multiple options as to where they will spend their hard-earned dollars, you need to stand out from the crowd. As part of that effort to stand out from the competition, you need a marketing plan that is not only smart, but that is continually reviewed. Remember, as the business world changes, you must adapt or unfortunately get left behind. So, are you reaching your…

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