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Posts Tagged“marketing”

More businesses are shifting their sales to digital alternatives, scared of what the future holds on the high street. But by taking advantage of visual merchandising, there’s no doubt that retailers can push past the struggle. Visual and retail merchandising has been a great contributor to sales for many retail businesses. However, the problems dominating retail in 2018 make executing a successful visual merchandising strategy especially important if you want your retail brand to survive and prosper. Together with Where The Trade Buys, life size cut outs supplier, we take a look at what you must consider for the new year to…

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An effective marketing strategy is what it takes to raise awareness and make your brand a household name. Regardless of the available economic resources, you should be ready to invest in different marketing tactics. This will help you spread the word about your products and attract your target audience. Many businesses invest the entire resources in their digital marketing plans and overlook the importance of other promotional activities. However, you’d never do so if you understand the long-term benefits of customised promotional items. You can reward your employees and long-term customers with custom promotional products. It adds value and increases…

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The first promotional products date back to 1789, with buttons commemorating the election of President Washington. We’ve come a long way since then, and options for products to promote your organization have increased exponentially, and continue to grow. So when you’re looking for ways to grow your brand, there is a whole new generation of ideas. Clothing When it comes to apparel, consider these new fashion trends and designs: Don’t think of clothes only as polo shirts or things worn on casual Fridays. All the people making field trips to the gym each week need apparel to sweat in as…

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The marketing world is just a shadow of what it was before the turn of the millennium. Rewind to the 1980s, and it was all down to handing out flyers on the street to anybody, without considering whether or not someone could be a customer or not. The business of posters was booming, with businesses sticking their posters on any wall space they could find, only for them to be covered by another poster within minutes. The advertising strategy was 100% paper based and included prints in magazines and newspapers. The latter two were incredibly expensive, which meant not many…

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In order for your business to thrive, you need to drive sales as much as possible. Okay, that’s pretty much basic commonsense, yet so many businesses have trouble truly understanding that. When you have consumers with multiple options as to where they will spend their hard-earned dollars, you need to stand out from the crowd. As part of that effort to stand out from the competition, you need a marketing plan that is not only smart, but that is continually reviewed. Remember, as the business world changes, you must adapt or unfortunately get left behind. So, are you reaching your…

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Do you have a product to exhibit? Don’t you have any experience in this? Do you plan to go to some show or exhibition, but don’t know what to do? If you answered ‘no’ to all of these question, then this is just the right article for you. Below we prepared a list of useful tips that will help you make your product look fabulous. Hire experts As you know, every product requires professional presentation. If neither you, nor your co-workers know how to do so, the you need to look for professional models Montreal who will be able to…

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Some businesses do it very well, others struggle immensely – it’s just how the marketing world spins around. However, something that everyone who has tasted the industry knows is that there are more misconceptions that you could ever possibly count when it comes to marketing. If you’re looking for a foothold in the subject, to gain a greater understanding for your business, it’s time to tune in. While it can be very beneficial to read suggestions from entrepreneurs like George Bardwil, who have managed to take businesses across the country with a solid marketing plan, it can also be useful…

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A strong brand can be the secret to firms’ long-term success and it’s something that virtually all businesses strive for. However, succeeding in cultivating a positive image can prove tricky. To help you achieve this, here are three tips that should make building your brand easier.    1. Create the perfect persona for your business Firstly, think carefully about what exactly you want your brand to say. The process of creating a persona for your company shouldn’t be rushed. By taking your time and really analysing your options, you can ensure you put in place robust foundations for your firm’s image…

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According to Entrepreneur, building a business takes three key steps: Validate, Pivot, and Grow. Basically what they’re saying is that you need to make sure that a market actually exists for your product, you need to change the product as needed to ensure it’s as profitable as possible and then you need to market and sell that product like gangbusters. It sounds relatively simple, right? Guess what. There is more to it than that. The idea is just the beginning… Step One: Defining Your Market We’re going to assume that you already know there is a market for your product…

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