When running a business, the goal is to attract first-time visitors and turn them into repeat customers. However, this is easier said than done. Many business owners struggle to implement their marketing ideas and turn off customers with their haphazard approach. If you want people to fall in love with your products or services, then you need to create an environment that leaves a lasting impression. One of the best ways you can do this is by having quality business signs. A marquee sign with the proper layout, colors and placement can help you get the word out about your business and create a welcoming atmosphere. Here are the main advantages of marquee signs for businesses.
Easy Way to Build Awareness
Having a marquee sign at the front of your establishment is an easy way to build awareness and generate interest in your brand. A well-executed sign can do a lot of your advertising work for you, giving customers passing by a glimpse of your brand messaging.
While people love to pretend that advertising has no effect on them, we all know that this is not true. Advertising does play a significant role in consumer spending, which explains why large corporations routinely have billion-dollar marketing budgets. These budgets often include creating custom marquees and other business signs.
Many of the people who read your business marquee sign will reach out to you when they need your products or services.
Important Note: When designing your business marquee sign, you should keep in mind that people have limited attention spans. Your sign should have a clear, engaging message that gives customers a better understanding of your business. By cramming too much information into your sign, you run the risk of leaving people feeling confused and unwilling to give your business a chance.
With most forms of advertising, once you send a campaign out into the world, you no longer have the chance to update it and make any necessary corrections. With a custom marquee, you can change your display as often as you like. You are not stuck with one message that only serves your business for a certain period.
If you have any promotions, sales or changing business hours, then you can instantly update your sign and inform your customers. If your business wins an award or you want to congratulate your employees, then you can easily update your sign.
For businesses with a manual marquee sign, all that’s required is to change out the letters on your display to match your intended message. You or one of your employees can get this done pretty quickly and with little to no effort.
For businesses with a digital marquee sign, you should be able to update or change your message using the proprietary software that comes with your digital marquee. The sign company that installs your digital marquee can show you how to operate the system.
With a digital marquee sign, you can update your display from inside your business. This is perfect for days where weather conditions are harsh or your business is super busy. Simply put, the extreme versatility of a marquee sign is unmatched and remains one of its main advantages.
Creates a Competitive Advantage
If you want to increase the profitability of your business, then you must find a way to create a competitive advantage and outdo the competition. There are probably a number of competing businesses that offer the same services. It is up to you to differentiate your business and strengthen your relationship with your customers.
A well-designed marquee sign can help you build an organic relationship with your target audience, giving your business a lasting competitive advantage. A business with an eye-catching sign has a better chance of receiving positive feedback and getting people talking about its services. In today’s economy, word-of-mouth is still one of the biggest ways to get new business, especially if your business relies on local customers.
There are many ways to create a competitive advantage with a marquee sign. If you want your business to remain highly visible at night, then an outdoor LED sign can help your business stand out. If you want to offer a discount on a particular service, then you can update your manual or digital marquee sign with that particular message.
Many businesses do not update their signs with regularity, so keeping your messaging up-to-date will make your business seem professional and help you stand out among your competitors.
Cost-Effective Marketing Strategy
Marquee business signs are fully customizable, making it easy for your business to save money when it rolls out a new marketing strategy. You can switch up your messaging by simply updating your sign when your business has a new offer, promotion or program.
Custom marquees are also durable and typically require little maintenance. Many businesses have the same marquee sign for decades at a time. With a limited amount of upkeep, you will spend less money on repairs, freeing up additional money for you to spend promoting your business.
Finally, most digital marquee signs are energy-efficient and have low-power ratings. With today’s technology and energy conservation techniques, your outdoor LED sign may end up being the most cost-effective way for you to attract new customers and improve your customer conversion rate.
Finding the Best Marquee Sign for Your Business
As you can see above, there are many reasons why a business should have a marquee sign. Company signage is still one of the best ways to improve your sales and attract highly motivated customers. However, finding the best marquee sign for your business is no easy feat. There are many sign companies online that perform sub-par manufacturing and installation services.
You should always take your time to find a sign company in your local area that uses the highest-quality materials and newest installation methods. The best sign companies will go out of their way to make you feel comfortable and confident about your new business sign. If you encounter a business with terrible customer representatives and poor service, then you should continue your search until you find a company that treats you with the respect you deserve.